PinnedKilian TschernyinPleo EngineeringModelling the adoption of Pleo’s product features with dbtUsing dbt to track the enablement & adoption rates of the various features of Pleo15 min read·Jul 31, 2023--1--1
Kilian TschernyinBrandjaxedReferral Marketing: science in practiceGetting to grips with this e-commerce essential13 min read·Jul 27, 2019----
Kilian TschernyinMarketing And Growth HackingCapturing attention is an art. Maintaining it is all science.Are you still with me?9 min read·Apr 1, 2019----
Kilian TschernyinBrandjaxedCapturing attention is an art. Maintaining it is all science.Still with me?8 min read·Mar 25, 2019----
Kilian TschernyinBrandjaxedDecoys and distinction: how marketers influence your decisions through contextual manipulationA peek behind the psychology of choosing6 min read·Jan 23, 2019----
Kilian TschernyinBrandjaxedCognitive dissonance: the enigmatic psychological force you didn’t know you already knewAnd why we deal with it in some pretty strange ways8 min read·Jan 11, 2019----
Kilian TschernyinBrandjaxedMaking the case for intangible valueWhy changing perceptions can matter more than changing reality4 min read·Oct 29, 2018----
Kilian TschernyinBrandjaxedUnderstanding Brands who take a StandA short introduction to the new brand world3 min read·Sep 23, 2018----
Kilian TschernyAuthentic brand storytelling matters — now more than everBecause we don’t want another Pepsi moment6 min read·May 16, 2018----
Kilian TschernyLifestyles and AdvertisingI have always been intrigued by the power of advertising. Last year, when I took a course in Advertising & Social Change, I learned a great…3 min read·Nov 27, 2015----